Netholabs is a UK neuroscience startup that integrates neuro-technologies with artificial intelligence to advance longitudinal neuroethology—the study of brain activity during natural behaviors over extended periods. Our research focuses on developing naturalistic environments, automating neural and behavioral data collection, and creating AI models to analyze neural time series, aiming to enhance understanding of neural computation and disease ontology. Our ultimate goal is developing scaling laws for whole-brain-emulation and mind uploading in humans.